With the growth of smartphones over the last few years, it is becoming more and more important for businesses to have websites that cover all media types. As a result, responsive website designs are becoming extremely popular so that no matter what the device, the user experience will be just as good. With the web being completely universal, people are browsing in many different locations, on many different devices and therefore having a mobile-friendly website is no longer just important to businesses, its essential.
User experience designers are on the rise so that a poor mobile experience is a thing of the past and as mobile now accounts for over 20% of all web traffic, it is extremely important that the customer experience is effortless and essentially not frustrating. Therefore, responsive design is a no brainer as it makes websites easier to read, easier to navigate and most importantly keeps people interested without being frustrated.
Integrating responsive design can be cost effective and actually save time and money so that eventually the user experience can start making you money. In order to do this, you must build a website that showcases your business on every screen with a great browsing experience. If you haven’t got much budget, there are ways that you can make a desktop website mobile friendly and still create a great user experience at the same time. Using plug-ins on your website can automatically enable mobile users to access a mobile version. Google have a great online tool, Google Mobile Optimiser, which looks for mobile versions of your site and allows you to test your site to help make your site mobile ready.
At the very least it is important to simplify your site design so that if your website is displayed on a mobile, it is aesthetically pleasing to the eye and that the user is happy with the experience. If you’re going all out however, adaptive design is the high end of website design and requires heavy investment as it reaches the largest possible online audience.
Making your website mobile ready and/or responsive can be done a number of different ways, the best options are listed below. However, it is important to consider what you are trying to achieve from your site before choosing an option but a great design will always help to bring in more customers, and keep them there.
- WordPress Responsive Theme
- WPTouch Pro – Recommended
- WP Mobile Detector
- WordPress Mobile
- Duda Mobile WordPress Plugin