Who Should Your Business be Following on Twitter?

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When it comes to using Twitter for business purposes, the likes of Lady Gaga and Katy Perry don’t always provide that inspiration and motivation that you may be looking for. In addition, following everyone and anyone who happens to follow you back almost makes it impossible to get anything out of Twitter at all. For that reason, it is only right that as a business you should choose the right people and the great people to follow on Twitter, so that in the end, Twitter becomes a two way street of communication. If you are struggling to understand who to follow on Twitter, see below at some tips and tricks as to whom you should be following.

Depending on the industry your business is in, it can be very difficult to find the right people to follow, however, an absolute must and the first people you probably should follow are your clients and customers. They are the most important people to your business and therefore progress updates, news and general exposure to their everyday communications is essential to providing them with the best service possible.  It can also be suggested that this is a great way to show your customers that you care about them.

Secondly, if you are aiming to be the best, you’ve got to learn from the best. Industry leaders are perfect to follow on twitter as you may be able to gain industry specific ideas and hear first about industry news. The important thing to note is that if they are industry leaders, they are that for a reason and they too were and still probably are learning. In addition, they’ve probably made mistakes too and may offer advice on how to learn from them.

Even though following everyone and anyone that follows you can sometimes make you lose sight of the real purpose of Twitter, it is important to make sure that the influential people that follow you are recognised and followed back as it can be useful to interact with them. Influential people are great to be in contact with as not only are they interacting with you but your business as well, which can be great exposure. So, using tools such as Klout, FollowerWonk etc… can be really useful to help you find those influential people in your market and start interacting with them.

Hopefully if you are looking to get more out of Twitter for business purposes, finding those important people in the categories above and interacting with them may help you on your way to success. If not then it may be worth writing down what you want out of Twitter and then finding people around those goals. However, it is more likely than not that after you start following the right people; you will find it easier to know who to follow in the long term.

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Social Media – How and Why it Should be Introduced into Education

So a week ago today I took the next step in “growing up” and moved into my new flat with my boyfriend. After a lot of looking, a lot of debating, we finally found “the one” and decided to take the leap and move in as quickly as possible. For the last few weeks we’ve been acting a lot like Goldilocks really… some flats were too big, some were too small and after a long search, we found this one, which is just right. It’s in the perfect location, it’s the perfect size, it has the perfect kitchen and not surprisingly overall, it’s just perfect!

As you can imagine, the last week has been crazy! We have spent (what felt like) days in IKEA, we spent hours sitting on sofas in showrooms trying to find the perfect “lazy-boy” and now it’s all starting to come together and look like a proper home and somewhere we can relax at the end of the day (but we still haven’t found that sofa…)

Last week I had a really good week with my trip to London for Our Social Times Social Media conference and it really opened my eyes to the world of Social Media. I wrote last week about my experience of the workshop on the Tuesday and how important I felt that Social was to the younger generation. I’ve been thinking about it more really and I thought what a great opportunity schools have to make Social Media and its importance of measuring and monitoring a part of the school curriculum and into something that students should learn about when they are in education as part of IT. I know what you’re thinking, a Social Media lesson would be dreadful with no focus but that’s where you’re wrong. As much as people say that I have the greatest job in the world because all I do is “Sit on Facebook and Twitter all day”, Social Media is much more than that. It’s all about Social data, trends and consumer opinions which are vital to improvements in customer service and advances in NPD for all businesses.

In addition to its importance, it could be suggested that with parents being scared of Social Networks and what they contain it may be useful to bring social media into schools so that children/students could learn to use the channels effectively and maybe spot the sign of a potential “baddie”. I’m not sure whether that would help but it would certainly be a start as children are becoming more fluent on tablets, computers and mobile phones nowadays and therefore I feel it would be useful for them as young adults to learn about one of those most effective marketing tools in the world.

With that in mind, it’s interesting to look to the future and think about what is in store for the world of Social Media. The internet itself is growing, but social media is growing even faster with 96% of 18-35 year Old’s now being on a social network (Kiss Metrics, 2012). For businesses, Social is becoming more important and that’s no surprise as it has been found that 78% of consumers trust peer recommendations, which is one of the main consumer uses of social media and its “sharing” aspect.

Obviously this is my own take on Social Media and how it can be introduced into the Education system and I am aware that everyone will have differing opinions on this subject.

So… what do you think?