Apple iTV: What can we expect?


There have been numerous rumours over the past two years regarding the release of a product from Apple which would better their current TV offering. However, with the current set top box market currently being saturated with names such as Sky and Freesat, rumours have unfortunately stayed rumours whilst Apple negotiate and decipher how they will bring something bigger and better to the market. Despite rumours, speculation has multiplied recently in the US due to manufacturer Foxconn  having to play down reports that it had begun to produce Apple iTV after its CEO was quoted saying it was “making preparations”. So, what can we expect if Apple iTV finally happens and when can we expect it to happen?

Over the past few years, most rumours have predicted a 2013 release date and as we head in to the fourth quarter of 2013 it doesn’t look likely that this will happen. However, Apple are known for their late announcements and as most of their previous product launches have been in the fall, it is possible that we could see something, if not a product, by the end of 2013. There have been strong suggestions that iTV would appear in November, ready for the Christmas rush.

Within regards to features, there hasn’t been much speculation as Apple is notorious for surprises, although it has been suggested that product will be between £1,000 – £1,500 with varying screen sizes from 42 to 55 inches. Most speculation has been in regards to the design and many of Apple’s contacts have reported that they have seen a working prototype of the rumoured product. What we do know is that it is being created by a team that have created many successful products previously, such as Jeff Robbin, who helped create the iPod and is apparently leading the team.

We can presume that many features that we have seen from the recent iPhone products such as an A5 processor and 1080p video will be included however it has been rumoured that Apple may produce an A6 processor which was originally rumoured to be included in the New iPad. However, the rumour that could cause the biggest surprise was from MacWorld in first quarter of 2013 which described a sound system that could be launched as part of its iTV. It has been suggested that the system could determine whether a user is in a room and if he or she is in optimum range and modify the audio output as necessary.

As with any Apple product there are numerous rumours, however it is clear that we are expecting something that will certainly be a huge player which will reportedly take over the whole TV market. Hopefully we won’t have to wait much longer for the product to be announced but one thing is for certain and that is that it will be definitely worth the wait.


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